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Travel marketing: engineering the bounce-back
06/09/2021
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7:02:01 PM
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The right data, particularly data that addresses consumers’ post-COVID needs, and the right approach - applying local knowledge and a creative, global mindset - can build back a dynamic data-and-tech-driven recovery for travel marketing.
How can hoteliers win the booking war with Airbnb?
04/19/2021
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10:32:10 AM
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Airbnb may have won the 2020 occupancy battle, but hoteliers can beat Airbnb at its own game and ultimately win the booking war.
How can your property emerge as a winner in 2021?
04/02/2021
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5:37:18 PM
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Many hoteliers are continuing with shortsighted budgeting decisions in 2021, without considering the long-term implications.
Travel and tourism brands boost marketing and tailor messages
04/29/2021
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7:33:52 PM
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Expedia and Marriott are among the companies rethinking their marketing as consumers get vaccinated and travel and tourism demand grows.
China mulls over differentiated visa policies; Club Med owner plans multi-brand expansion | Weekly Review
03/28/2021
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10:43:08 AM
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Meituan reports 354.5 million room nights booked in 2020, down by 9.7%; Hotel direct sales service provider Honey Guide secures tens of millions of yuan.
Travel to Xinjiang gains pace after foreign brands refuse region's cotton
03/26/2021
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11:32:50 AM
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Nearly 2,000 tourists have made bookings of group tours from Shanghai to Xinjiang for the April-June period.
Journera uses traveler segment data to help complete the trip
04/06/2021
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6:16:27 PM
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Journera claims a superior marketing ROI with data tool JourneyAware, generating more bookings and revenue than alternative tools that largely rely on online search or shopping data.
Domestic travel demand is stable or improving in Asia Pacific
03/10/2021
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2:46:59 PM
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When compared with Europe, North America or other parts of the world, domestic demand in Asia Pacific's hotel searches is soaring.
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